Discover the power of the English language to captivate and move your readers to take action. After all, marketing is about producing change, getting people to do something—usually, to buy your products or to raise awareness about an issue.
Do you need short, tight copy that successfully conveys a lot with just a little? ...or long text that people won’t become bored reading? Using the right ideas and words can unlock the door to sales success for you, and can accomplish what so many organizations and individuals crave in this real-time media environment: recognition.
aerospace writing
This is my personal passion. Aviation, and everything related to it, excites me and drives me to develop texts that inform aviation professionals and the consumer public about one of today’s fastest-growing and rapidly-evolving sectors. Topics I write about daily include: regulatory affairs, government policy, security, and safety protocols. My aviation experience includes technical and corporate writing, consumer copy, editing and French-English translation in all media. From aviation news to complete trade magazine writing and consumer e-blasts, I do it all.
pharmaceutical writing
Patients, caregivers and healthcare professionals all need clear, succinct copy tailored to their specific needs. For patients and the lay public, the ability to translate complex medical information into easy-to-understand terms is crucial, particularly in light of the abundance of sometimes unreliable medical information available on the internet. And for physicians, messaging targeted to their area of specialization, which quickly presents the “nugget” of a medical condition or treatment, is the key to capturing—and keeping—their attention. Put my experience to work for you. And read the difference.
In addition to writing ads, detail aids, consumer information brochures, and web site content for the pharma industry, for the past 10 years I have written accredited Continuing Medical Education courses in the optometry and ophthalmology sectors.
business, lifestyle, fashion, etc.
For the past 15 years I’ve developed creative concepts and copy for corporations in a broad range of sectors, including health & beauty, lifestyle, fashion, automotive, and manufacturing. Now you have the opportunity to use my in-depth experience to your advantage and make your company’s assets shine with copy that sizzles with a fresh new twist.
